Choosing PVC Banner: Explore The Pros and Cons of Materials

Currently, a lot of advertisers are confused when it comes to choosing PVC banner materials for outdoor advertising. Here, we provide quality explanations to help them make an informed choice.

Frontlit Flex Banner

Outdoor advertising is essential for building a company’s brand image and maintaining its corporate image, making it a strategic choice. It conveys a message to the target customer by conveying the brand concept, building brand confidence, and increasing the visibility of the business.

High-quality outdoor advertising must not only have an eye-catching and impressive effect, but also need to be well-made, including good spray effect and tensile performance. Images that lack strength, power, and contrast will not effectively convey the design concept, reducing the impact of the ad.

However, external factors may affect the design and creative concept. Weather, sandstorms, ultraviolet rays, pollution, germs, dust, and artificial lighting can all pose a threat to billboards.

If the inkjet ink used is unstable, or if the advertising material is poorly absorbent, the advertisement may fade under the influence of ultraviolet light, dust, and pollution.

In addition, if the silk strength of the banner material is not strong enough or the weaving structure is not good, the banner material may be damaged, torn or deformed under the action of external factors such as wind and sand, and even the PVC material may peel off from the base fabric.

Considering that billboards are inevitably affected by these threats, today’s advertising professionals not only pay attention to the design and quality of the advertising itself, but also take a very careful approach to the production and selection of materials for billboards.

Therefore, the choice of advertising PVC banner materials becomes crucial. Even if the ad is cleverly conceived, the quality of the spray is good, and the location is excellent, all of these efforts can be wasted if the materials are not chosen correctly.

In today’s advertising market, there are various types of flex banner materials with low-cost rolled banners, high-quality, low-priced roller-coated banners, and knife-coated banner at the tip of the pyramid.

Knife-coating technology has the excellent characteristics of stable advertising effect and effective message to consumers.

coated banner rolls

Different quality grades of inkjet cloth come from different raw materials. Factors such as the thickness of the filament and whether it is a high-strength filament are crucial.

PVC can be made in a variety of ways, and differences in the content of chemical elements can affect the UV resistance, mildew resistance, and heat deformation properties of the fabric. On PVC coatings, the option to apply an auxiliary clear acrylic coating is also an option, which protects the PVC coating.

It is precisely because different manufacturing techniques are employed that corresponding differences arise in their usage effects. It is evident that the peel strength of calendered materials cannot be compared to that of knife-coated materials.

The knife-coating technology itself determines the optimal adhesion between PVC and polyester yarns because, during the manufacturing process, specific additives are added to the liquid resin to firmly bond it with the substrate. However, this cannot be achieved in the process of laminating soft PVC film onto the substrate.

Another notable feature of knife-coating technology is its high yarn content and dense structure. Even when used in extremely harsh environments, the finished product still maintains a high level of quality.

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