Flex Banner Market Growth Forecast By 2022-2028
The global flex banner market size was significantly large in 2020, and is expected to continue to register a rapidly inclining revenue CAGR between 2021 and 2028. Key factors responsible for driving market revenue growth are cost-effectiveness of banners, along with easy availability and quick deployment. Moreover, due to lasting image of being a noteworthy mass medium for advertisement, as a large and colorful banner is capable of creating an even more staggering impact, flex banners are continuously gaining traction around the world.
Flex banner, commonly known as canvas, is a PVC material made up of organic compound mixes printed and installed by all classes of business establishments. It is convenient to be able to print on it as flex banner is extremely sturdy and lightweight. Flex banner prints are a type of advertisings tailored to needs of professionals in the area. Flex banner is a cost-effective and long-lasting material used in digital printing business. Outdoor advertising is done with a flex banner. As flex banners have significant economic value, they can be reused as tarpaulin, roof covers, truck covers, automobile covers, food grain covers, bags, sitting mats, etc.
Frontlit flex banners are defined as banners with lights pointed towards the front side of the banner. These banners are available in both glossy and matte finishes. Because light comes from rear side of the banner, backlit banners have high transmittance, resulting in a sharper and more apparent image due to low translucency. Block-out flex banner material is ideal for showing high-resolution graphics and may be printed on both sides due to its superior material quality. Banners at malls that are printed on both sides are known as block-out flex banners.
Major Factors Driving Growth Of The Global Flex Banner Market
Revenue growth of the global flex banner market is significantly driven by increasing adoption due to cost-effectiveness across many industries. Flex banners are preferred by shopping malls, retail stores, and other businesses over other forms of advertising. Permanent flex banners are now being used by various government agencies. Flex banner printing, which is widely used inside, poses no health danger to humans. These prints are ideal for long-term use due to properties such as lightweight and simple to apply. In addition, they are highly resistant to bad weather and in high demand by many businesses. A few key aspects driving market growth include easy availability and quick deployment functionality.
Lower investment costs necessary to deploy these types of banners, as well as longer lifespan supports market growth. Flex banners are a useful promotional tool for announcing presence at tradeshows and exhibits. These banners are an excellent approach to reach a large audience and spread the word about company or any other important messages.
Product Type Outlook (Revenue, USD Billion; 2018-2028)
Frontlit Flex Banners
Backlit Flex Banners
Block Out Flex Banners
Black/Grey Back Flex Banners
End-use Outlook (Revenue, USD Billion; 2018-2028)
Sports & Leisure